Don’t settle. This is an important mantra for many areas of life, including relationships, careers and personal growth. Likewise, in your medical practice, you should always be looking for ways to improve. Perhaps you have (or are thinking of getting) more medical working capital. Here are a few ways to put it to good use:
When your patients step into your office or even as they walk up to your building, the first thing they will see is not you, but your physical space. The name of your practice, the landscaping, the lighting, the background music, the artwork on the walls, and the organization of the place – all of these things will leave a lasting impression on anyone who enters your facility. You may have the best practice in town, but if your décor and ambiance don’t reflect it, your patients might look elsewhere. Use your capital to create an inviting and relaxing atmosphere, keeping in mind that some of your patients might be stressed as they arrive at their appointments, so it’s up to you to make them feel as comfortable as possible.
The tools you use (whether they’re directly involved in medical care or used for scheduling or payment purposes) should be up to snuff. This will make the practical, everyday tasks run smoother and more efficiently for you, your patients and your staff, avoiding hassles and headaches as you aim for excellence and ease. Staying up-to-date technologically expresses to your patients that you care about every part of your practice. Do your research to find out what is best for your staff and office, then spend wisely, knowing that ultimately you’re investing in your patients and their overall experience.
You’ll want to surround yourself with a team of caring and qualified professionals, and this also requires money. Of course, there will always be some training on the job, but if you hire experienced individuals you’ll be saving yourself time and energy spent teaching them the basics of their positions. Any extra cash can be used to equip your staff with specialized training or continuing education, which may include classes on particular healthcare topics or instruction on how to use new technology. Your patients will know they’re in good hands and they will have greater trust in your whole team.
When you consider these vital components of your practice and use your medical working capital to improve them, you’ll make great strides in serving your patients to the best of your ability. And they will appreciate the fact that you refused to settle.